I’ve been volunteering for the East Coast Trail since 2020 as a multimedia designer – the work has included apparel design, graphic design, and video editing. Some samples are below.
I helped shape the look of the Trailraiser 2020 campaign by designing the “On the Go” sub brand logo and editing together this video which uses existing footage, motion graphics, and some of my own drone videography and drone orthomosaics. Apparel is also something the ECT has been targeting – the patch and hat are the latest examples. The hat is a rejigging of the iconic ECT triangle and the patch is a simple collection of some of the typical scenery on the trail.